For the fourth consecutive year, India celebrated National Chicken Day on November 16, commemorating the contributions of Padmashree Dr. B. V. Rao, widely regarded as the father of modern Indian poultry.
The occasion witnessed enthusiastic participation from the poultry industry, local businesses, and communities nationwide. Retail outlets offered exclusive promotions, including discounts on chicken and complimentary egg supplies. Notably, approximately 900 shops across the country provided special discounts and free eggs alongside chicken purchases on National Chicken Day to promote greater poultry consumption, said Vasanthkumar C. Setty, Convenor of the Pan India Broiler Coordination Committee.
Prominent poultry associations from states such as West Bengal, Chhattisgarh, Maharashtra, Karnataka, and Assam, along with North India Broiler and Venkys India, joined in the celebrations. Their collaborative efforts underscored the day’s significance in promoting the poultry industry and fostering community engagement.
National Chicken Day continues to grow in prominence, serving as a tribute to Dr. B. V. Rao’s enduring legacy and as a celebration of the poultry industry’s vital role in India’s economy and food security.
