Godrej Jersey, a leading name in India’s dairy industry under Godrej Agrovet’s Creamline Dairy Products, is poised to achieve a monumental Rs 1,000 crore revenue milestone in Andhra Pradesh and Telangana by FY26. With a laser-focused 3×3 strategy, the company aims to dominate the value-added dairy products (VAP) market, spotlighting crowd-favorites like badam milk, paneer, and curd. These products already position Godrej Jersey among Telangana’s top dairy brands, and now, it’s ready to churn up success across the southern states.
Strategic Expansion in the Dairy Heartland
CEO Bhupendra Suri shared that the company’s growth hinges on deepening its market penetration in Andhra Pradesh and Telangana, where demand for premium dairy products is soaring. Shantanu Raj, Head of Marketing, revealed an exciting target: transforming badam milk into a Rs 100 crore brand in Andhra Pradesh alone within the next few years. This ambition is backed by Godrej Agrovet’s recent acquisition of the remaining 48.06% stake in Creamline Dairy for Rs 930 crore, cementing its commitment to the region’s dairy potential.
Operating across Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, and Nagpur, Godrej Jersey is capitalizing on its robust supply chain and consumer trust to drive sales of high-margin products. From creamy curd to protein-packed paneer, the brand is redefining convenience and quality for South Indian households.
Navigating Challenges in a Competitive Market
The southern dairy market is no easy pasture. Godrej Jersey faces stiff competition from local cooperatives and national giants, all vying for dominance in the value-added dairy space. Seasonal milk supply fluctuations and recent concerns over avian influenza in Andhra Pradesh’s poultry farms could ripple into consumer perceptions of animal-derived products. However, Rabobank’s forecast of a tighter milk supply into 2025 may tilt the scales in Godrej Jersey’s favor, boosting demand for its premium offerings like badam milk and paneer.
Why Godrej Jersey Stands Out
- Innovation-Driven Portfolio: From flavored milk to versatile paneer, Godrej Jersey’s products cater to evolving consumer tastes.
- Regional Expertise: Deep roots in South India ensure tailored offerings for local palates.
- Sustainability Focus: Godrej Agrovet’s commitment to ethical dairy farming resonates with eco-conscious buyers.
The Road to Rs 1,000 Crore
With its strategic acquisitions, consumer-centric innovation, and a pulse on market trends, Godrej Jersey is well-positioned to milk the growing demand for value-added dairy products. As Andhra Pradesh and Telangana emerge as dairy powerhouses, the brand’s blend of quality, accessibility, and ambition sets it apart in the crowded marketplace.
Source: Dairy Dimension
