Being an international player, what feed safety regulations are followed by De Heus India?
Being a multinational player, we follow 100% local compliances like we are following BIS guidelines and earlier guidelines provided by the Food Safety & Standards Authority of India. For integrated systems, we must follow our global SOPs also.
Sustainability is at the core of the company vision, please share more about De Heus India is focusing on Sustainability.
Sustainability Is our focus to create and maintain conditions that balance the economic, social, and environmental requirements of present and future generations. Globally we are contributing a lot towards the natural sources of energy. The use of low CO emission fuel is our focus. For India also we are working for same.
Every day, De Heus work towards creating better access to safe and healthy food for a growing world population. We do so by providing our customers with the products and services they need to look after their animals and manage the sustainable development of their businesses. We also contribute towards the sustainable availability, accessibility and production of safe and healthy food worldwide. We do this with the utmost care for climate, environment and animal welfare.
Aflatoxin management is a serious issue for feed millers, farmers, and consumers. How do you handle this?
Being a global player, our responsibility & priority is buying under aflatoxin control raw materials as per De Heus policy & BIS terms & conditions under 20ppb, especially in grainlike corn. Before finalizing raw material purchase from supplier/traders, we strictly follow the mentioned terms in the purchase order & take approval from suppliers/traders supplying raw material that it is as per required quality standards and following De Heus terms & conditions. Apart from that, the lab team also checks aflatoxin in all raw materials like corn and rice by-products and finished goods, also the vehicle is checked on a daily basis and then the unloaded vehicle.
De Heus is quite highlighted because of its acquisitions in the international market which is not the case with India, can you share its strategy for the Indian market? What are the key learnings of the Indian market?
We are completing our 5 years of operations in May 2022, the first five years we invested in building a foundation for business in India by doing many pilots and trials. Last year, we reviewed the outcome and learning, which are promising for future growth. Now we are at a stage to roll out the expansion plans for India which includes the greenfield project as well as we are open for acquisitions.
Availability and consistent quality are major concerns for a feed miller in India, how do you tackle this?
Yes, this is a major concern for feed millers to supply consistent quality and quantity in India, we have developed and trained our operations team to tackle these types of issues, in the complete SOP for production and QA there are many checkpoints through which we must go through before dispatch of the final products.
You are also catering to Swine feed, especially in North India, would you please share about the present swine industry scenario in India and how do you see its future in the coming five years?
The swine industry is at a very early stage of growth, we are operating in Swine too but still, our major focus is Dairy & Poultry. About the future growth, currently, it would be early to say until the supply chains are matured enough on backward and forward ends.
As the company is known for its partnerships along the value chain which then benefits its customers, would you please share what kind of association the company may look in?
In India, we are still evaluating and working to define this part of our strategy. But we are open to discussing the partnerships in the entire value chain if we get any enquiry or opportunities.