CEOs’ Conclave focuses on a new way of managing business

CEOs’ Conclave 2016, a flagship event of Huvepharma was organized on the 26-27 August 2016 in Jaipur, India.
The Conclave 2016 began with a traditional welcome by Mr. O.P. Singh, Managing Director, Huvepharma SEA accorded to all guests and a grand welcome dinner on the 26th August 2016.
Mr. Singh welcomed all the assembled delegates, particularly the younger second generation of poultry entrepreneurs. He also welcomed the foreign delegates who had come from countries like Bangladesh, Nepal & Sri Lanka. He put across to them that the reason for conducting the CEOs’ Conclave regularly is to provide the industry a new way of thinking about managing business of any size, at any level, based on what works in the real world.
This was followed by a workshop on “Understanding industry growth by building competitive advantage” by Mr. V.N. Bhattacharya, a highly regarded business and corporate strategy consultant from Bangalore. He took the participants through case studies and highlighted the need for relentless focus on value delivery to core customers and continuous review and adaptation of business strategies to ensure & retain sustained competitive advantage.
Subsequently, Dr. Alain Kanora, DVM Diplomate ECPHM, Global Marketing Director and International Sales Director Affiliates, Huvepharma took over the session and in his address, he covered the most significant aspects of today’s poultry business, namely, ensuring our products are safe, nutritious and wholesome food for the consumers – in short, food safety and satisfaction.
The main conference of the CEOs’ Conclave 2016 was formally inaugurated on the 27th August with the traditional lighting of the lamp by the ladies who had come to the event.
Mr. O.P. Singh formally greeted and welcomed 220-strong audience to the conference. In his words “Business progress requires flexibility, judgement, focus on results. As per USDA report, in 2016 the global production of chicken meat is going to be 4.2 million tons and 80 billion eggs in India. This magnitude of existence demands forecast of risks, build competitive advantage and write a robust script for growth despite unpredictable consumer behavior. Streamlining the annual gross margins between costs & selling price has to be carefully done to make poultry business sustainable”.
This was followed by first presentation of the day by Prof. Vijay Paul Sharma, Chairman, Commission for Agricultural Costs & Prices, Ministry of Agriculture & Farmers Welfare, Government of India, who spoke on the topic “Future dynamics of commodities and its relevance to Livestock feed production”. He elaborated on the changing composition of Indian agriculture, rising importance of high-value sub-sectors like horticulture, dairy & livestock and shifting consumer preferences from staples to high-value sub-sectors.
The second speaker, Mr. Dirk Jan Kennes, Global Strategist of the Food & Agribusiness Research and Advisory’s (FAR) Farm Inputs team at Rabobank, took stage & spoke about “Future landscaping of agribusiness in the next decade”. He explained how global demand for animal protein is steadily increasing, developing markets have become larger than developed markets, technological improvements in feed formulation, and consolidation and integration of the feed/meat chain has become a necessity to ensure market access.
Next presentation was by Mr. Osler Desouzart, President, OD Consulting, Market Planning & Strategy, who spoke on the topic “Structuring meat trade business model for the future – A response to global demand”. He put forth findings that the developing countries will be the drivers of meat production, consumption and trade. He opined that poultry is the most efficient land species to produce meat and shall become the leading meat source by the year 2020.
The last presentation for the event, was by Mr. V.N. Bhattacharya, who spoke about “Building Strategic Resilience and Articulating Sustainable Model in Food Business”. He established through examples of several entrepreneurs and corporates that constant innovation, continuous improvement and flexibility to do business for customer satisfaction are key to survival in the long run. He also pointed out that the willingness to review existing strategies and formulate new ones, the ability to chalk out new avenues for business, the drive to recognize challenges & alternatives/competitions, the readiness to embrace change will decide the future & sustainability of any business.
These presentation sessions were followed by Q&A by a very inquisitive, keen & participative audience. Thereafter, momentos were handedover by Mr. Singh & Dr. Kanora to the speakers as a token of appreciation for their taking part in the CEOs’ Conclave 2016.