India’s shrimp aquaculture industry is a global success story, but much of its production still comes from small, fragmented farms that face disease outbreaks, inconsistent pricing, limited access to technology and growing demands from international buyers for traceability.
Bhubaneswar-based Aquapulse is looking to bridge these gaps through a technology-enabled, farmer-centric platform that connects shrimp farmers directly with domestic and global markets. Founded in 2023 by Abhishek Dwivedy and Abhilash Dwivedy, the startup operates an “aquapreneur-led” hub-and-spoke model across Odisha, Andhra Pradesh and West Bengal.
Rather than focusing only on procurement or exports, Aquapulse has built an integrated pond-to-port ecosystem that supports farmers throughout the cultivation cycle. The platform offers water quality monitoring, feed management, disease early-warning systems, harvesting coordination, processing partnerships and export logistics, creating a transparent and traceable supply chain.
The model comes at a time when India’s seafood exports continue to grow. The country exported nearly 1.97 million metric tonnes of seafood worth over INR 73,890 crore (about USD 8.46 billion) during FY26, with frozen shrimp accounting for the largest share of export earnings. However, the industry’s dependence on smallholder farmers has made standardization, quality assurance and traceability persistent challenges.
Aquapulse aims to address these inefficiencies while improving farmer incomes and making smallholders visible participants in the global seafood value chain. The startup, which operates under Phoenix Marine Exports and Solution Pvt Ltd (PMES), exports shrimp primarily to China, Vietnam and Japan, while also supplying domestic institutional buyers and modern retail channels.
To scale its model, Aquapulse recently raised INR 45 crore in a funding round led by NABVENTURES, the venture capital arm of NABARD. The capital will strengthen farm-level technology and disease management, expand procurement networks across eastern India, and scale processing and export operations. Having raised a total of INR 70 crore over the past two months, the company is also investing in AI-led pre- and post-harvest systems, an in-house processing facility and a transparent pricing platform. Investors believe its technology-led approach addresses long-standing inefficiencies in India’s aquaculture sector while creating a scalable business.
