Selvan Kannan has been in the poultry industry for almost four decades now and has wide experience in various fields like Premixes, Feed Additives, Pureline Breeding, GP Breeding, and launching of several first-time specialty products into India acting as a bridge between international technologies and India. He has widely traveled globally to several countries which gave him a rich experience of years in this industry. He is well placed to share his knowledge and advise appropriately on marketing.