Fourteen-year NOVUS veteran Dr. Koushik De was recently named the intelligent nutrition company’s technical director for South Asia. In this role, he leads the technical strategy for poultry and dairy customers in providing solutions designed to support on-farm returns.
Regional Director for South Asia Manish Singh says moving Koushik into this role strengthens the entire organization.
“Dr. Koushik brings over two decades of expertise in technical, commercial and customer management,” he says. “With a reputation for deep industry knowledge and a consistent track record of supporting customers, I know customers and colleagues alike support this change and look forward to what he will bring to the company and the industry in this role.”
Koushik most recently served as sales director for the region and previously worked on the technical services team. He says, regardless of his position at NOVUS, the focus has always been on the customer.
“I’ve had the opportunity to grow through diverse roles that have prepared me well for this position,” he says. “Working closely with customers, nutritionists, and field teams gave me a deep understanding of animal nutrition, on-ground challenges, and the importance of practical, reliable solutions. I also have an understanding of market dynamics and customer expectations. Combined, these experiences give me a well-rounded view of the business and where we can connect science with customer needs and commercial goals.”
He and the four-person Technical Services team work closely with customers, nutritionists, and key stakeholders to understand their evolving challenges.
“That could be optimizing poultry feed efficiency and meat quality or supporting dairy productivity, health, and milk quality,” he says. “We support the commercial teams with strong technical insights that show how our key solutions can deliver tangible economic benefits.”
Koushik says customers across South Central Asia are facing multiple challenges. From rising input costs, pressure on margins, variability in raw material quality and availability, and increasing demand for better productivity and product quality in both poultry and dairy. There’s also taking today’s understanding about gut health, nutrient utilization, and overall animal resilience and putting that science into practice on the farm.
“For example, feed cost remains the single largest concern for producers. Advanced enzyme solutions can help unlock more value from existing raw materials by supporting nutrient digestibility and feed efficiency,” he says. “Bis-chelated trace minerals are shown to have improved absorption over inorganic trace minerals, supporting structural integrity and promoting overall positive performance in both poultry and dairy.”
Koushik says educating customers and stakeholders on what is possible through best management practices and intelligent nutrition creates a connection between aiming for goals and making them happen. His team has customer events and technical forums planned throughout the year aimed at engaging those in the poultry and dairy industries in discussions on challenges as well as demonstrating their expertise that can help deliver ROI-driven value.
To learn more about Dr. Koushik, visit novusint.com/team/koushik-de-mvsc/
