Changing Dynamics of Phytogenics in India

The market dynamics across the globe in evolving every day. Be it the area of research and development or innovation, Every Industry player is trying to excel in the competition and meet the demand prevailing in the animal feed industry. In this state, it becomes crucial to understand the most sort after topics. Think Grain Think Feed brings to you exclusive insights shared by Dr. Jeetendra Verma, Delacon, regarding the changing dynamics of phytogenics.
Market changes in India
In India, the poultry market has changed significantly in the last 20 years. Today, large poultry producing companies are the major players in the growth of the poultry sector. Scientific approach and precise focus on breeding, management, disease control, and nutrition have changed the face of poultry farming. This shift in the industry behavior has brought the country on the world map of leading poultry producers.
Market awareness of phytogenics in India
There is still limited technical knowledge and practical understanding of phytogenic feed additives (PFAs) among poultry farmers. It is a common understanding that phytogenics are mainly composed of essential oils. Hence, there is a high need to educate the market about phytogenics and the science behind. The phytogenic universe is vast. The products can contain more than 100 natural ingredients being part of many different active ingredient groups, such as bitter substances, pungent substances, saponins, flavonoids, mucilages, tannins, or essential oils.
At Delacon, many plants from thyme to Curcuma, from quillaja to peppers, are synergistically formulated in sophisticated solutions with a strong scientific background. After extensive in-vitro research, the efficacy of products is tested in-vivotrials across the globe.
Driving force behind the feed industry in India
Antibiotic Growth Promoters (AGPs) are still allowed in India. There are no restrictions on the use of AGPs from the government and food safety authorities. However, the global trend of antibiotic-free (ABF) chicken is catching up fast among the young generation. As a result, there is a consumer pressure to produce chicken which is free from antibiotics, chemicals or any residues. Due to consumer pressure to produce ABF chicken, some companies are looking for alternatives to AGPs.
Delacon’s take on Food safety in Asia
For two decades, Delacon challenges the industry to increase the use of phytogenics in Asia – to comply with rigorous food safety regulations(with the ban of antibiotic growth promoters) and to resonate with consumer values.
Producing high-quality protein for a growing world is among the top issues globally. In Asia, food safety is of high concern. An increasing number of countries are banning antibiotic growth promoters. Moreover, Millennial foodies point out their interest in natural animal feeding concepts – as Delacon surveys show.
Synopsys: Scientific approach and precise focus has renewed the state of Indian Poultry Industry, Although AGP’s are not restricted as per the Indian regulatory system, the global trend of AGP free chicken is in vogue among the young consumers which could significantly give a thrust to the use of photogenic feed additives in India and Asia.