Bhairaj Organics has built a network of farms and the necessary ecosystem to ensure that the milk taken from cows reaches the collecting center faster and without contamination. It distributes natural A2 milk under the ‘DesiGo’ brand in both B2B and B2C areas.
The start-up Bhairaj Organics Private Limited supervises every step of the process 24 hours a day, seven days a week, to ensure that the milk is tracked from the udder to the collection facility and hence is charged at a premium due to the assurance of quality.
The same assurance let Bhairaj Organics Private Limited enter the Department of Animal Husbandry’s ‘Start-Up Grand Challenge 2021.’ Not only did they enter the contest, but they were also named one of the 12 winners.
“We’ve put cameras up all over the place. Each stage is carefully watched. That way, we’ve assured not just quality, but also that we’ll be able to handle any issues that may interrupt the supply chain “Mahaveer Singh of Bhairaj said to IANS in Delhi as he arrived to accept the prize.
As a remote location, they face challenges, particularly in terms of Internet access. “We’re also working on it. For the time being, we’ve developed a technique that allows recording to continue regardless of Internet availability, allowing data to be uploaded even if the signal is only available for a short period “he stated.
As a result of the system’s success, more farms are expressing interest in implementing it, and more entrepreneurs are considering replicating it.
A group of new entrepreneurs is turning their attention to the agricultural, dairy, and livestock sectors in the hopes of turning them into profitable businesses by adding value to the output or creating methods to ease the load on small-scale farmers.
The Department of Animal Husbandry and Dairying, in collaboration with Startup India, launched the ‘Animal Husbandry Start-up Grand Challenge 2.0’ to find creative and financially viable solutions to six challenges in animal husbandry and dairy industries.
“We discovered several businesses doing good work among farmers and wanted to reach out to the most vulnerable farmers and animal owners. The challenge offered unique difficulties for which homegrown answers were sought,” said a department officer.
Source: Krishi Jagran
