Animal protein businesses from many countries meet in the first trimester of the year at VIV Asia, the No.1 international trade show from Feed to Food for Asia. VIV Asia celebrated its 33rd Anniversary with its biggest edition ever.
The trade was held from March 13 through March 15, 2019, at BITEC, Bangkok, Thailand. Organized by the world-renowned professionals in international business events, VNU Exhibitions Asia Pacific Co., Ltd., and VNU Exhibitions Europe, this year marks the 16th occasion that VIV Asia has taken place under the concept “From Feed to Food”.
At this edition, the organizer has developed the show with exhibition space increasing by 30% (30,000 net square meters at full BITEC) from last time.
Visitors met 1,245 leading companies from 62 countries under one roof. VIV Asia 2019 welcomed professionals from Asia and beyond during these three days, further reinforcing its reputation as the ideal trade show for animal husbandry. The show pre-registration counted visitors from more than 100 countries
Food Engineering – the highlight of the year
The highlight of this edition was the introduction of an extended business section on Food Engineering, which covers and showcases equipment and services for the food production and processing of poultry meat, eggs, red meat, fish, and dairy products. The VIV Analysis team identified a need for a platform to provide a linkage between livestock and food production businesses, to create more opportunities through the supply chain in the target markets.
Opening Ceremony remarked
At the opening ceremony of the event, it was an honor to welcome Deputy Minister of Agriculture and Cooperatives, H.E. Mr.LuckWajananawat, who kindly presided over the proceedings. The President of Thailand Convention and Exhibition Bureau (TCEB), Mr. ChiruitIsarangkun Na Ayuthaya, ambassadors, and diplomats from the Netherlands and the United Kingdom and several other nations, as well as event sponsors and supporters from the government and private sectors, were also present. In addition, during the event, the “Asian Personality Awards” presented to the wonderful minds that devote themselves to the poultry and livestock industries in Asia. These Awards produced through a cooperation between VIV worldwide Director Mr. RuwanBerculo, VIV Asia Senior Project Manager Ms. PanaddaKongma and VIV Asia Event Manager Mr. ZhenjaAntochin, as well as Mr. Nigel Horrox, Managing Director of Positive Action Publications.
Show spotlight
Ms. PanaddaKongma, Head of the Competence Center for Livestock, which takes care of VIV Asia said that “At every edition of VIV Asia, our team tries to develop the event in many fields to make a better show; to introduce more profiles to complete the food supply chain and to create a strong platform for the livestock market for Asia.
“There were not only the showcases but also the academic program. We provide industry professionals with knowledge platforms through over 100 seminars and conferences during VIV Asia, organized by VIV worldwide, top companies and global publications. The event is also coordinated with the 6th edition of Global Feed and Food Congress (GFFC) which met in this same week in Bangkok as well.
“As a special feature on site, we have arranged the VIV Industry Leaders Program to invite the influencers and top investors of the industry to visit our show from several important countries. This edition of the VIV Industry Leaders Program has attracted 500 industry leaders who are key players influencing the livestock economy of the Asia region.”
