Noveltech Relaunching its Cattle Feed Division

Dr. Sandeep Karkhanis is the Managing Director of Noveltech Feeds Pvt Ltd. With over 36+ years of experience in the Animal Health and Nutrition industry, he is known for his strategic foresight and expertise in leading exceptional teams. Through his leadership, he has successfully driven profitable growth. In a recent e-interview with Think Grain Think Feed, he shares his vision for the industry and the company.

Could you kindly provide some information about Noveltech’s journey in India, particularly its success story in the poultry feed industry?
Noveltech’s journey in India, which began in 2018, is a testament to our unwavering commitment to providing top-quality animal feed to farmers. Our story is one of passion, dedication, and growth.

Our journey started with a simple dream – to empower farmers with the best possible animal feed solutions. As we embarked on this path, we were fortunate to be joined by visionary partners who not only believed in our mission but also shared the same vision for excellence.Through strategic acquisitions, we expanded our reach and capabilities. The integration of Rohini Minerals, Nutrikraft India, and Neogenetics Feeds led to the birth of Noveltech Feeds. This consolidation brought together expertise, resources, and synergies that have propelled us forward.

With our partners by our side, we continue to set our sights on even greater heights and milestones. Our collective dedication to innovation, quality, and sustainability drives us each day. We are one of India’s largest commercial poultry feed players (layer & broiler) with 20 manufacturing units across the country i.e., Pan India manufacturing footprint.
As we move forward, Noveltech remains steadfast in its commitment to supporting farmers, advancing the animal protein industry, and contributing to the holistic nutrition of our nation. Our journey is a testament to the power of collaboration and shared purpose, and we look forward to the exciting chapters yet to be written.

The company has decided to relaunch its cattle feed division. What market factors influenced this decision?
The cattle feed business is driven by several key factors. Over the past five years, we have witnessed remarkable success in the poultry feed sector, establishing ourselves as a trusted and recognized name. This experience has given us valuable insights into the feed industry. We recognize the vast untapped potential in the cattle feed market. India ranks first in Milk production in the world contributing 24% of global milk production. India is one of the largest, fastest growing cattle feed market in the world, and still there is a huge gap between requirement and potential, thus creating a huge opportunity for cattle feed formulators and manufacturers.

While our poultry feed business has flourished nationwide, we recognize that there is room for expansion in the cattle feed market. Leveraging our existing infrastructure and customer relationships in these regions provides a competitive advantage.

We aim to bring fresh perspectives, innovation, ultimately benefiting customers. We are excited to embark on this new chapter and look forward to making a positive impact in the cattle feed industry, just as we have done in poultry feed.
Considering the variation in raw material quality and availability across states, how does

Noveltech ensure consistent end-product quality?
At Noveltech Feeds Private Limited, our commitment to ensuring consistent end-product quality revolves around empowering farmers to enhance their livelihoods. We achieve this by providing exceptional quality poultry and cattle feed, along with a range of technical and non-technical support services, including up-to-date market insights.

Our core focus remains on delivering high-quality products, and we uphold rigorous standards in the ethical sourcing of our raw materials, setting a new benchmark in fortifying the animal protein sector.

Within our procurement department, we place a premium on sourcing the finest raw materials available. We conduct regular vendor audits to assess the quality and reliability of their supplies. Additionally, our backward integration includes a solvent plant that supplies a substantial portion of our raw materials. We also engage in importing medicines for our premixes, ensuring that we have access to the best ingredients.

Our dedication to providing farmers with top-notch feed translates into improved quality of eggs, meat, and milk, vital for enhancing the overall nutritional landscape of the country. This contributes significantly to the goal of fostering a healthier India.

Furthermore, our team of nutritionists excels in formulating feed solutions that not only ensure consistent quality but also optimize production costs of poultry produce. Our overarching motto centers on bolstering the farmers’ economy, allowing us to produce cost-effective yet high-quality feed that benefits both the farming community and the environment.

In this digital age, what digital technologies has the company implemented?
In response to the digital age era, Noveltech Feeds Private Limited has proactively integrated several cutting-edge digital technologies into our operations to enhance efficiency and customer satisfaction. Some of the key digital initiatives include:
We are utilizing advanced data analytics, we analyze production and quality data in real-time. This helps us make informed decisions, predict maintenance needs, and optimize our manufacturing processes for consistent quality.

For Customer Engagement and Support, we leverage digital communication channels such as social media, email for queries to provide prompt customer support, share educational content, and engage with our customer community.

We use data analytics and market research tools to stay updated on market trends and ensure our product offerings are aligned with customer preferences.

These digital technologies not only streamline our operations but also enhance the overall experience for our customers and partners in the industry. We remain committed to staying at the forefront of digital innovation to meet the evolving needs of our industry in this digital age era.

Where do you see the company 10 years down the line?
In the coming 10 years, we envision Noveltech Feeds Private Limited as a dynamic and influential player in the animal feed industry, driven by innovation, sustainability, and a commitment to customer success.

In essence, our vision for the next decade revolves around growth, sustainability, innovation, and a continued dedication to improving the livelihoods of farmers and the quality of animal protein production in India. We are excited about the challenges and opportunities that lie ahead and are committed to realizing this vision through hard work, collaboration, and a passion for excellence.