Page 26 - Think Grain Thin Feed Oct 2025

www.benisonmedia.com INTERVIEW region with a total 240,000 tons in the future. It is brownfield and greenfield

Think Grain Think Feed - Volume 11 | Issue 12 | Oct 2025

designed with two dedicated
addressable market of 4
projects. Over time, we
production lines—one for
million MT/year.
envision a pan-India network
monogastric animals (poultry
of modern feed plants that
Population ~350 million
(2019) with ~2% CAGR.
ruminants (cattle and
GDP varies across
lead times, and ensure
buffalo).
consistent quality
states—Punjab is affluent, and swine) and one for will enhance access, reduce
while Uttar Pradesh is We've invested heavily in nationwide.
below the national European equipment and Beyond feed, we are also
automation technologies
average. Large exploring value-chain
from leading suppliers such
populations of dairy opportunities—including
as Van Aarsen, PTN, and
cows, broilers, and layers breeding, genetics, and
Prado. The plant features a
make it a strategic growth possibly processing—where
fully automated production
area.
control system, precision we can leverage our
Market Dynamics: dosing, pre-grinding, hammer international expertise to
· The sector is shifting from mills, pellet mills, micro- strengthen the entire livestock
fragmented backyard ingredient bins, premix ecosystem.
farming to more dosing, and advanced quality De Heus recently made
monitoring.
professional, integrated headlines with its
operations. Automation minimizes human acquisition of CJ Feed &
error and guarantees product
· Modern technology Care's operations across
consistency, while real-time
adoption, processed Asia. How does this
process control ensures
products, and specialty strengthen the company's
accuracy in every batch. These
feeds are growing rapidly. position regionally?
technologies allow us to
· Sustainability, product produce safe, nutritionally Yes, this is indeed a major
quality, and feed efficiency balanced feed that meets milestone for De Heus
are becoming key decision both international and Indian globally. On the same day we
factors. quality standards. inaugurated our Rajpura feed
· Early movers in emerging What is De Heus India's mill, we also signed a Share
segments like pig feed or strategic vision for the next Purchase Agreement to
shrimp have a strategic five years? acquire CJ Feed & Care's
advantage. Our strategy is built on a operations in Vietnam,
multi-tier approach. First, we Indonesia, South Korea, the
Overall, India is at an exciting
want to consolidate and Philippines, and Cambodia.
stage: commercial feed
expand our presence in North This acquisition adds 17 feed
adoption is accelerating
India, leveraging the Rajpura mills and a network of
across species, regions differ
facility to serve the region's breeding and livestock
in maturity and growth, and
large and diverse livestock operations to our portfolio,
opportunities remain vast for
base. This region will remain making it the largest
international and domestic the cornerstone of our
feed producers who focus on operations in the near term. transaction in De Heus'
quality, efficiency, and farmer history. It significantly
Second, we aim to scale our
support. strengthens our footprint in
activities in the Northeast, Asia and aligns perfectly with
What is the production particularly in Assam, where
our vision to improve access
capacity of the new Rajpura we entered through toll-
to safe, affordable, and
facility, and what milling in 2023. The region sustainable animal protein.
technologies ensure feed has strong demand for
quality and safety? poultry and swine feed, and For India, this regional
we see opportunities to expansion creates synergies in
Our Rajpura feed mill
introduce layer, aqua, and technology, R&D, and
represents a significant
dairy lines in the coming operational expertise. It
milestone for De Heus India.
years. allows us to share best
The facility has an installed
capacity of 180,000 metric Third, we plan to extend our practices across markets and
tons per year, with the reach into western and bring even more advanced
potential to expand to southern India through new nutritional solutions to Indian
farmers in the years ahead.
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