Page 25 - Think Grain Thin Feed Oct 2025

www.benisonmedia.com INTERVIEW Think Grain Think Feed - Volume 11 | Issue 12 | Oct 2025 excellent logistics consumption, and are expanding, while www.benisonmedia.com

Think Grain Think Feed - Volume 11 | Issue 12 | Oct 2025
De Heus Brings Global Expertise

connectivity, and a large base
government initiatives
South houses integrated
to Indian Livestock
supporting dairy, poultry,
of dairy and poultry farmers
large-scale farms. Feed is
largely price-driven,
and aquaculture sectors are
open to innovation. Our
investment in Rajpura
reinforces our commitment to commercial feed, while feed
basemix, and pelleted
rearing feed.
quality and efficiency are
localizing production, fueling demand for focused on concentrates,
With a rich heritage spanning more progress of the agricultural sector and sourcing raw materials becoming key differentiators.
than three centuries, Royal De Heus has improve food security by supporting Dairy / Ruminants:
grown into one of the world's most independent farmers worldwide. domestically, and creating Overall Trends: · Dairy (CAGR 8.6%) –
respected names in animal nutrition. jobs within the regional · India has the largest and Medium and large farms
Today, De Heus operates over 100 economy.
Headquartered in the Netherlands, this one of the fastest-growing are the main users of
production facilities in more than 20
family-owned company operates over a The new facility allows us to populations in the world. commercial feed,
countries, employing 13,000 people
hundred production sites across deliver high-quality, Combined with low but particularly in North and
and producing over 13.5 million tons of
twenty countries, supplying feed, customized nutrition faster increasing per-capita West India. Increasing milk
feed annually. Our products are
premixes, and nutritional solutions to and more efficiently to consumption, this drives prices and focus on yield,
distributed across 75 countries,
farmers in seventy-five markets. farmers across North strong local demand. fertility, and animal health
supporting farmers in poultry,
Guided by a commitment to quality, India—one of the most · Feed adoption varies by are driving compound
ruminant, swine, and aquaculture
innovation, and sustainable growth, attractive multi-species species: high in poultry, feed adoption.
sectors.
De Heus has steadily expanded its markets in the country. The medium in aquaculture Smallholder farms
De Heus India represents an important region's population—about
global footprint—including a strategic and ruminants, and low in dominate but are
chapter in this global story. We began 350 million in 2019 and
focus on Asia. swine. gradually transitioning to
operations here in 2017 with a small growing at a CAGR of
In an exclusive interaction with Think · The country is a net commercial feed usage.
rented plant in Rajpura, Punjab, and roughly two
Grain Think Feed, Rutger Oudejans, exporter of animal Ruminants – With a very
have steadily expanded—through toll- percent—represents a vast
Managing Director, De Heus India, protein—especially large cattle and buffalo
milling partnerships in Assam and and diverse consumer base.
discusses the company's legacy, its new shrimp, buffalo meat, and population, there is strong
Maharashtra, and now our own While North India's GDP per
Rajpura facility, the evolving Indian feed some poultry potential for feed adoption,
greenfield factory in Rajpura. India's capita (around USD 1,480) is
market, and how De Heus is shaping products—which provides especially among medium-to-
growing population, rising protein slightly lower than the
the future of sustainable livestock additional growth large farms. North and West
demand, and government focus on national average, it includes
production in the country. opportunities. India lead in commercial feed
modernizing agriculture align both high-income states like
Could you briefly introduce De Heus perfectly with our long-term vision of Punjab and lower-income · Regions differ in growth usage due to larger farm sizes
and its global footprint, and how De enabling sustainable, efficient states like Uttar Pradesh. This potential: the North and and organized dairy
Heus India fits into the company's livestock farming. diversity makes it a balanced East offer high operations.
broader vision? addressable markets due Swine:
What were the key drivers behind De and dynamic market for
De Heus is a family-owned company Heus India's decision to expand with livestock feed. The region to medium-to-large farms, · CAGR 1.7% – Smallest
with a legacy that traces back more a new manufacturing facility in also holds some of India's while the South and West sector, with most pigs fed
than 300 years to our milling roots in Rajpura? largest populations of dairy are more mature but on starter feed and hotel
the Netherlands. Over the cows, broilers, and layers, stable markets. waste. North and East
India is at the heart of De Heus' global
centuries, we have evolved offering immense potential Poultry: show slightly higher feed
growth strategy. It is the world's most
from a local miller into a fully for growth across multiple adoption. Growth comes
populous nation and one of the fastest- · Broilers (CAGR 4.7%) –
integrated global animal species. from gradual conversion
growing major economies, with GDP India is the 5th largest
nutrition group—offering to commercial feed.
growth expected around 6.9 percent in How do you assess the chicken producer. North
compound feed, premixes, Aquaculture:
2025. The country is already the eighth- current scope and potential and East are key
concentrates, and feed
largest animal feed market globally, of the Indian livestock and addressable markets, while · CAGR 7.9% – Driven by
specialties for a wide
and the total feed demand is poultry feed market? Which the South and West are rising shrimp and fish
range of species.
forecasted to grow at a 6.3 percent trends are most significant more integrated and consumption. East and
What makes De Heus CAGR to 2030. right now? mature. Growth is driven South coasts dominate
unique is the by professionalization of production. Many small
We see enormous potential in India's The Indian livestock and
combination of farms and increasing use and medium farms are still
livestock sector. The factors are poultry feed market offers
entrepreneurial agility, of commercial feed. non-users of compound
compelling—an expanding middle enormous potential, driven by
short decision lines, and feed, representing a
class, increasing health and protein the country's growing · Layers (CAGR 4.4%) – Egg
deep technical expertise significant growth
awareness, government support for population, rising incomes, consumption per capita is
that comes with being a opportunity.
agri-industries, and a young, dynamic and evolving consumer about one-third of the
family-run business. workforce. preferences toward protein- global average, leaving Key Regional Drivers:
Rutger Oudejans We are driven by a rich diets. Urbanization, significant room for
single mission—to Punjab offers several advantages: · North India is a highly
strong agricultural infrastructure, increased per-capita growth. North and East attractive multi-species
contribute to the
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