Page 27 - Think Grain Think Feed - December 2023

www.benisonmedia.com INTERVIEW up. She emphasized that Broiler Market 2024 Think Grain Think Feed - Volume 10 | Issue 2 | Dec 2023

He suggested that allowing
some imports would support
collaborative efforts among
the industry, with traders
associations and industry
likely releasing stock once
members are essential to
imports are permitted. This,
according to Dr. Pattabhi,
bird prices.
would stabilize prices at the mitigate the volatility in live
Attributing the current
current level of INR 24,000- overweight birds to
25,000 per MT; otherwise, favorable weather
there is a risk of prices conditions, even affecting
reaching the range of INR South India with an average
27,000-28,000 per MT by body weight of 2.7-3 kg, Dr.
February 2024. Pattabhi anticipates this
Oversupply in the market situation to persist until year-
Regarding market end. He suggested the
oversupply, Mr. Shetty industry shift focus to
suggested industry unity in
fresh chilled chicken
selling birds at 2-2.3 kg to
with each integrator
prevent losses. Planning
Image Source: Maa Integrators
production based on planning its outlets. As
expected demand is essential an association
to avoid market disruptions recommendation, they oversupply. In a recent
and ensure profitability propose that members and meeting with North India
through balanced supply and farmers adhere to the farmers and PFI members,
demand. discipline of culling parent the association advised to
Three years ago, he initiated stock by 64 weeks. Although start bird culling at 1.9-2.0 kg
National Chicken Day to raise discussed in association
within a 32-day cycle instead
awareness and boost chicken meetings, it remains to be
of allowing it to sell at 3 Kg
consumption, a concept seen when the industry will
or more at a 40-day cycle.
embraced by the industry. start implementing this
He emphasized the practice. Dr. Pattabhi added Conclusions
importance of industry that even if the industry The poultry industry seeks to
collaboration across various assist maize farmers while
begins following this
platforms for such initiatives. safeguarding its interests. A
culling practice for the
Ms. Alam noted that consensus across discussions
increased body weight led to next three months, a highlights the common
a market dip, but the holiday correction in supply suggestion that the
season, including Christmas government should
would be noticeable
and New Year, is expected to intervene by permitting non-
revive the market with by April 2024.
GM maize imports and
heightened demand, Mr. Dhanda discussed efforts reevaluate the decision to
consequently driving prices to address market divert maize for ethanol

production. Achieving
market supply and demand
balance necessitates a
concurrent focus on
discipline and promotion.
Disclaimer: A special thanks to Dr
Jeetendra Verma, Dr Sujit Kulkarni,
Ricky Thaper, and Dr Santosh Ire for
their valuable input.

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