Page 17 - Think Grain Think Feed - April'25

www.benisonmedia.com INTERVIEW Think Grain Think Feed - Volume 11 | Issue 6 | April 2025

indirect ripple effect. If U.S.
dairy players are locked out
of India, they will pivot to
other global markets,
increasing competition. We
also need to monitor input
costs and broader economic
fluctuations.
That said, India's dairy
ecosystem is resilient.
Grounded in local demand,
farmer ownership, and a
robust cooperative tradition,
we are not easily shaken by
external shocks. But
vigilance, as always, is key.
should—design for this mean for Indian dairy? Closing Thoughts
segment. The need is for The direct impact on Indian Dr. Manvir Singh's work at
frugal, scalable, and dairy has been minimal. Our Paayas Milk Producer
intuitive solutions. Be it AI-
exports to the U.S.—mostly Organisation is a compelling
based heat detection, real-
ghee and casein—are example of what happens
time milk quality testing,
limited. While increased when purpose-driven
digital payment platforms, or
tariffs can affect leadership meets grassroots
input delivery—there is
competitiveness in niche empowerment. His
immense scope.
segments, India remains a commitment to transparency,
What excites me is the predominantly domestic community-led
potential of partnerships. dairy market. development, and climate
When FPOs like Paayas resilience make him not just
Our strength lies in policy
collaborate with agri-tech a leader in the dairy sector,
safeguards. Import duties
innovators, the results can be but a change maker shaping
between 30% and 60%,
transformative. We bring its future. As India's dairy
combined with strict non-
scale and trust; they bring economy becomes more
tariff conditions (like the ban
technology and agility. formalised, inclusive, and
on animal-derived feed
Together, we can co-create tech-enabled, the vision of
inputs), protect our rural
products that work for the leaders like Dr. Singh will
livelihoods. And rightly
last mile. ensure that growth is
so—over 100 million Indian
6. The U.S. tariff war has measured not just in litres of
households depend on dairy.
been making global milk but in lives transformed.
The concern, however, is the
headlines. What does it
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